Kafene

Flexible ownership

Deliverables

Product Design · Branding · Webdesign

Industries

Fintech

Funding

$122 million

Project overview

As people become fed up with traditional banking methods, more and more are looking into credit card alternatives. The need to purchase things in a more flexible way is something the old system can't provide. That's why the buy now, pay later model — the principle of many fintech startups — is a trending solution.

But what if you can't afford what you actually need? Or have a credit score that's not high enough (for whoever said so)? Or miss a payment? One slip and you're done.

That's why Kafene makes ownership flexible to every adult American in under 5 minutes. With their help, leasing is available to individuals. Nobody has to worry about missing a payment or their credit score — which gets boosted if they buy out the loan earlier.

Product Design

Dealing with such a sensitive matter as finance calls for design that's honest, transparent and simple. Without these principles, the users won't trust Kafene enough to purchase or sell items. To meet the technical requirements and provide the best in class usability, we worked closely with the client to discover and define the problems first.

You can't design the right solution if you don't share the same vision with the client. Workshops are the best way to bridge that gap and they worked fantastic here, too.

Damian — Head of Design

Since most customers will use Kafene on the go — often inside a store itself — we designed the experience with the mobile-friendly standards in mind. The application process is quick and self-explanatory. But if someone want to ask an expert for help, they can walk through this process with a merchant.

For them, we designed a sleek dashboard. There, all the most frequently used actions are displayed right at the top, providing a quick access. And the managers get a bird's eye view of what's happening in each store, along with clear reporting.

Branding

Even though Kafene is a fintech startup by definition, we noticed their human-focused approach to business and wanted to highlight it. The branding we designed establishes trust without acting bureaucratic. It knows how to speak to people with flexible key visuals and handcrafted illustrations.

Media about Kafene

A new fintech company is out to help consumers finance big-ticket items that are considered more “must have” than “nice to have.” And it’s just raised $14 million in Series A funding to help it advance on that goal.

Matter Made ↗

Audacious goals, smashed