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Product design · Design system · Webdesign
Analytics · Big data
$3.2 billion (acquisition)
Damian — Head of Design
Every product-oriented team discovers Segment sooner or later. Most likely, they come across its website to get a demo or give it a try, for free. Our goal was to improve their first impressions.
From the traffic-heavy homepage to precisely targeted landing pages, we redefined Segment's visual layer. All the sections are consistently eye pleasing and reusable, meaning it's fast and easy to ideate and build new pages. And to shake things up, we animated the illustrations that explain the key concepts.
Last but not least, we took that very design system to update the product. In some cases, we refreshed the look and optimized the user experience based on the customer feedback. But in others, we tackled the problem from the ground up to simplify the over-engineered. Like the onboarding process.
Segment is complicated, but it shouldn't feel that way. Its users come from diverse backgrounds and some may not be as digital fluent as the others. We made sure everybody has a fair start.
Twilio is paying $3.2 billion to acquire Segment. […] This is an all-stock deal — specifically “in Twilio Class A common stock, on a fully diluted and cash free, debt free basis” and it is expected to close in Q4 2020.