Interrupt by Langchain
Picture eight hundred AI agent enthusiasts in one building in San Francisco, all intent on reshaping the future. That was Interrupt: LangChain’s gravity-bending conference on AI agents.
We’d partnered with LangChain before, so this wasn’t a blind date. The trust was mutual, the partnership real, and the brief ambitious: build a conference brand that could hold its own in a world already flooded with AI noise. Something intelligent. Precise. Impossible to ignore.
We didn’t want to decorate AI, we wanted to embody it. So we asked ourselves: what if AI agents don’t just function - what if they bend space around them?
Branding
Web Design
Motion System
Event Experience
Merch & Print Assets
Branding
We weren’t after a brand that just looked smart. We imagined one that behaved like it had its own laws of physics. Einstein taught us that mass bends space-time. Now swap the black hole for an AI agent. Same drama, fewer existential problems.
Enter the Gravity Grid. It’s more than a design trick - it’s the backbone ofInterrupt. At the center sits a celestial body, a glowing sphere, the AI agent, pulling typography and components into orbit. Layouts warped by an invisible force. It’s design with physics baked in.
The logo: a bold, monospaced wordmark with a glitch effect, plays its part. Every layout obeys the grid: measured, modular, uncompromising. But because gravity loves mischief, the grid never stays perfect. It flexes. It bends. It reminds you that AI isn’t static, and neither was this brand.
The Interrupt Conference was the most complex project I worked on at tonik, involving physical assets and months of preparation. A big challenge, and huge thanks to the Langchain team for their trust!
Merchandise
Merch wasn’t a souvenir stand. It was part of the system.Every t-shirt, lanyard, notebook, and speaker kit followed the same gravitational logic: typography locked to the grid, disciplined spacing, intentional detail. The glitch logo appeared sparingly, while layouts remained clean and grid-aligned.
web design
TheInterruptsite became a living expression of the brand. It is there topull you in. Clean scaffolding, subtle distortions, micro-animations that felt more like physics than effects. Content flows toward visual anchors. Typography stretches and shifts gently with scroll. Nothing sits still.
But underneath the spectacle, it delivered. Speakers, agenda, research - all clear. Built for scale, built for visibility, wrapped in a conceptual layer that made it feel intelligent and alive without ever sacrificing usability.
Delivering Interrupt’s website allowed me to experiment with a few fresh design tools to introduce motion and interactive elements for a better and more cohesive experience within the brand's guidelines.
Environment
Interrupt’s physical world followed the same laws. The Gravity Grid dictated wayfinding, stage design, projections, and ambient displays. Nothing was random, but nothing was rigid either.
Walking into the venue felt less like “welcome to another tech conference” and more like stepping into an intelligent system. You didn’t just find your way around - you felt guided, immersed, even a little bent out of your usual orbit.
Client’s words
