Cecilia Energy
Plastic waste usually ends up in a landfill. Or an ocean. Or as someone else’s problem. Cecilia saw something else: raw potential.
Their tech uses microwave science to turn industrial plastic waste into clean hydrogen and high-performance carbon. Not just cleaning up, but flipping the script on what waste can be.
We partnered with Cecilia to build a brand that matched the ambition of the idea. Bold. Unapologetically future-focused. Less “please recycle,” more “let’s rethink everything.” A brand that bridges science and storytelling.
Branding
Web Design
Tone of voice
No-code Development
Branding
Cecilia’s identity is all about transformation: the kind that happens at a molecular level and reshapes industries. The logomark nods to hydrogen and carbon. The design system leans into high contrast, structured geometry, and monochromatic color that radiates purpose and precision.
The name itself is a tribute to Cecilia Payne-Gaposchkin, the astrophysicist who discovered what stars are made of. That same kind of bold thinking, curiosity, and iconoclastic thinking fuels everything Cecilia does.
It was a truly enjoyable experience on every level. I managed to combine my minimalist approach to design with the client’s expectations, which allowed us to create a brand that feels fresh in many ways.
tone of voice
To match the visual clarity, we crafted a voice that’s as confident as it is human. It speaks with precision: no jargon, no fluff, just real stories that make complex tech feel tangible.
“Tomorrow’s tech starts with today’s waste” - the voice is smart, emotionally tuned, and always pushing toward impact.
web design
The website for Cecilia Energy was designed as a natural extension of the brand: clean, focused, and quietly confident. Built in Webflow, it reflects Cecilia’s belief that complex innovation can be communicated simply and beautifully.
Dark backgrounds bring a sense of depth. Sharp type and vibrant accents inject energy and precision. Soft transitions give space to breathe. Soft transitions and thoughtful pacing allow the story to unfold gradually: from mission and technology to impact.
The result is a digital experience that feels both ambitious and grounded. Just like the brand.
There’s something special about working on a project that’s trying to change the world. Cecilia Energy’s mission made every design choice feel like it counted. With little to lean on visually, we built clarity and cohesion through microinteractions, minimalistic layouts, motion, and a consistent image language.
Client’s words
